Cole Troester

I design how it works, then I make it work.

I'm Cole, a digital experience designer. I plan, design and build the ads, landing pages, email and tracking behind a campaign, and then I keep tuning it based on what the data says.

See the workAbout me

  1. The microsite's opening screen: the headline "The American dream starts with good credit." beside three tilted opensky cards, with Compare cards and Apply now buttons.
    On a phone, a swipeable row of photo cards, the first asking "What factors go into a credit score?", with pagination dots below.

    Took a credit card campaign from first ad to finished application

    Tech lead, interaction design, development and conversion tracking

    Visual design, strategy and media by Stephens+.

  2. The Creative Kitchen home page: a dark hero with a "from stephens+" tag, the title "creative kitchen" and a short intro inviting people to share with #CreativeKitchen.
    Creative Kitchen on a phone: the logo and links, then the hero title and intro stacked in a single column.

    Designed it, built it, then let the data tune it

    Design and development, plus data-driven optimizations

  3. Email that renders everywhere, at campaign pace

    Design consulting and development for a financial services brand's email

What I do

I sit right where design meets development. I'm happiest taking a rough idea and turning it into something people can tap, test and measure, then making it a little better every round.

More about me →